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AI-powered customer relationship platform

Know every customer.
Move every relationship forward.

A customizable CRM with formula and AI fields, conversation-updated customer memory, configurable reports and workflows, enrichment, personalized outreach, and AI voice agents—all in one refined workspace.

No credit card required · Free core CRM with no package expiry

Memory built from conversations Custom objects, formula fields, and AI fields Workflows, outreach, and AI voice
90%+
Conversation intelligence accuracy

Observed in internal tests using real meeting and email conversations; results vary with source quality.

One memory
No conversation archaeology

Important facts stay visible on the customer profile with their supporting context.

Flexible
Model the business you actually run

Custom objects, formula fields, AI fields, reports, and workflows share one connected data model.

From customer signal to accountable action

One customer story. Five connected steps.

Meetings and email keep the record current. Customer memory preserves the useful facts. The AI Assistant, reports, and workflows can then work from better context instead of another disconnected prompt.
  1. 01
    Capture

    Build a complete customer record

    Connect people, companies, deals, tasks, custom records, ownership, and the context your process actually needs.

    Explore capture
  2. 02
    Update

    Let new conversations refresh the CRM

    Process connected meetings and email to keep supported facts, requirements, objections, commitments, and next steps current.

    Explore update
  3. 03
    Remember

    Carry the useful facts into customer memory

    Keep important evidence on the customer profile instead of asking a teammate to search through hundreds of conversations.

    Explore remember
  4. 04
    Act

    Turn context into accountable work

    Create the task, prepare the message, update the record, or start a governed workflow with a clear owner.

    Explore act
  5. 05
    Learn

    Make every next decision better informed

    Return activity and outcomes to the unified customer story so reports, workflows, and AI use the latest context.

    Explore learn

The important parts, connected

A CRM for customer data, intelligence, and execution.

Custom objects, formula and AI fields, customer memory, enrichment, reporting, outreach, and automation stay coherent in a calm, refined interface instead of becoming another collection of tools.

Conversation intelligence

Let meetings and email keep the CRM current

Connected conversations update customer facts, requirements, objections, commitments, and next steps so the CRM—and the AI working from it—starts with fresher context.

Product example90%+ accuracy observed in internal tests with real conversations; results vary with source quality.

Explore conversation intelligence

Customer memory

Find the important fact without reading hundreds of threads

A customer memory on the profile brings durable facts from meetings and email into one reviewable view, with the source conversation kept close.

Product exampleCustomer profile → facts, requirements, objections, commitments, and next steps

Explore customer memory

Custom objects

Model invoices—and the rest of your business

Create custom objects, add typed fields, and connect them to CRM records without forcing every business process into contacts and deals.

Product exampleCompany → People → Deals → Invoices

Explore custom objects

AI Assistant

Manage and analyze CRM work from one assistant

Ask questions across authorized customer context, investigate records, prepare for meetings, identify risk, and turn grounded recommendations into reviewable work.

Product exampleAsk → analyze → explain → prepare the next action

Explore AI CRM

Predefined + custom workflows

Use optimized P0/P1 workflows or build your own

Enable prioritized built-in automation, or create a personalized scheduled workflow from triggers, CRM data, conditions, and actions with visible run history.

Product exampleEvery day at 7:00 PM → declining contact revenue → owner follow-up task

Explore workflows

Configurable reports

Answer the question your team actually has

Choose a CRM or custom object as the source, then configure the metric, filters, grouping, time window, and visualization in one live report editor.

Product exampleInsight → Invoices → Sum → Amount

Explore reporting

Enrichment waterfall + agent

Fill contact gaps and research the company

Run connected enrichment providers as a waterfall, preserve trusted CRM values, and use a research agent to ground company context in its own website.

Product exampleContact providers → verified gaps → company website research

Explore enrichment

Sequences + personalized campaigns

Coordinate relevant outreach across multiple steps

Build multistep outreach sequences and personalized email campaigns from CRM context, then return delivery, replies, outcomes, and follow-up to the same customer view.

Product exampleAudience → personalized email → follow-up steps → CRM outcome

Explore outreach

AI voice + unified conversations

Capture early answers without losing the conversation

Use a bounded AI voice agent for an approved first set of questions, then keep its transcript and answers beside email, meetings, WhatsApp, calls, and notes.

Product exampleApproved questions → transcript → answers → customer memory

Explore AI voice

Calculated + AI-powered fields

Turn CRM context into values your team can use.

Formula fields calculate from live record data. AI fields use a prompt, selected CRM context, and optional public-web research to create stored, reusable values.
FORMULA FIELDSCalculated live

Calculate from the data already in your CRM.

Build typed calculations from local, related, formula, and AI-generated fields. Results recalculate from current data across Companies, People, Deals, and custom objects.

  • Validate and preview before saving
  • Filter, sort, export, report, and automate with results
Explore formula fields
AI FIELDSStored + auditable

Turn a prompt into a field your team can act on.

Insert only the CRM values the agent needs with {{ }}, choose a result type and model, then save the generated value on the record. Tavily public-web research is available when needed.

  • Run on Companies, People, Deals, and custom objects
  • Rerun from grids or records; changes appear in activity history
Explore AI fields

Shape the system around your process

Configurable reports and workflows, without starting from zero.

Answer the questions your team actually asks, design the process it needs to follow, and switch on proven workflows for common customer operations.
CONFIGURABLE REPORTSFrom a current snapshot to movement over time

Build each report around the decision in front of you.

Use People, Companies, Deals, or custom objects as the source. Then configure filters, metrics, grouping, segmentation, date ranges, intervals, targets, and the visualization that makes the result clear.

  • Insight
  • Historical values
  • Funnel
  • Time in stage
  • Stage changed
Invoice amount, livePreview the sum while you refine its source, filters, grouping, and date window.
Explore CRM reporting
CONFIGURABLE WORKFLOWSTurn your operating process into a visible flow

Describe the outcome, then control every block.

Start in plain language or from an empty canvas. Review the generated trigger, actions, inputs, and connections; save a draft, publish a version, activate it, and inspect run history from the same workspace.

Governed by designReview the generated blocks, publish a version, activate it, and inspect every run.
Explore configurable workflows

P0/P1-OPTIMIZED WORKFLOW LIBRARY

Important workflows are ready when your team is.

Start with prioritized, optimized workflows instead of a blank canvas. Enable only what you need, tailor the business context, and retain explicit safety and evidence rules.

01Follow-up

First-deal follow-up drafts

Prepare a personalized draft and an owned review task when a contact’s first deal is created.

02Follow-up

Inbound email reply drafts

Turn a matched customer email into a contextual reply draft that stays ready for human review.

03Prioritisation

Task priority recommendations

Maintain an explainable work order for each user’s pending tasks without changing the priority they set.

04Enrichment

Meeting and call enrichment

Capture summaries, requirements, objections, next steps, and supported CRM updates from transcripts.

05Enrichment

Email conversation enrichment

Extract grounded customer facts, recommendations, tasks, and optional reply drafts from email threads.

06Classification

Deal engagement and close likelihood

Keep deal engagement, likelihood, health, and risk current with transparent, rules-based reasons.

07Classification

Contact engagement and lead quality

Classify contact engagement and lead quality from real customer activity—not profile edits alone.

08Classification

Account intent, health, and churn risk

Aggregate account activity, deals, tasks, and renewal timing into explainable commercial signals.

Meet customers where they work

Every conversation strengthens the same customer memory.

Email, WhatsApp, meetings, and calls should not create four versions of the truth. Keep the interaction, outcome, owner, and next step connected.
LATEST CRM IMPORTS

Bring your CRM history with you. Leave the source untouched.

Discover or preview available records, align owners, and follow every import through a clear outcome report.

Explore CRM integrations
Repeatable read-only import

HubSpot

One-way

Bring companies, contacts, deals, pipelines, stages, relationships, and compatible properties into Intelligent CRM—with owner mapping along the way.

  • Choose the record types you want to move
  • Map HubSpot owners to workspace teammates
  • Re-import while preserving local edits
Guided one-way migration

Pipedrive

One-way

Move organizations, people, pipelines, deals, supported custom fields, and optional activities and notes into Intelligent CRM.

  • Preview source counts before importing
  • Map owners and preserve supported relationships
  • Track progress while the import runs in the background
Nothing is written back to your source CRM.

Both integrations are admin-managed, one-way imports—not continuous sync. Source-linked repeat imports update matched records without overwriting local edits.

  • Read-only OAuth
  • Admin managed
  • Background progress
MORE CONNECTED TOOLS
  • Google
  • Microsoft
  • Slack
  • Apollo
  • Dropcontact
  • Coresignal
  • People Data Labs

Designed around real operating models

Flexible enough for the way your team sells.

Keep the foundation consistent while shaping records, views, pipelines, and workflows around the relationships your business actually manages.
01Small business

Replace spreadsheets without adding an administration department.

Give a growing team one dependable place for customer records, pipeline, communication, and follow-through.

Explore CRM for small business
02Complex B2B sales

Keep long buying cycles and every stakeholder connected.

Model accounts, buying committees, requirements, custom records, deals, and commercial commitments together.

Explore complex sales workflows
03Revenue teams

Move from activity tracking to consistent execution.

Prioritize the right work, coordinate outreach, and make pipeline reviews more useful with current evidence.

Explore sales automation

Useful AI needs accountable controls

AI and workspace boundaries your team can explain.

Customer data can shape recommendations, analysis, drafts, enrichment, and automation while people retain visibility over the evidence and the work that follows.

  • Workspace-grounded AI AssistantAnalysis uses shared CRM records and the person’s authorized private context.
  • Shared CRM collaborationWorkspace members use one customer record set while roles continue to govern administrative actions.
  • Architectural team isolationTeam scope is enforced in the data architecture so one team’s records are not exposed to another.
  • Protected source valuesEnrichment fills useful gaps without silently replacing trusted CRM data.
  • Review before consequenceImportant messages, updates, and workflow decisions remain visible and reviewable.
Read the AI governance guide

Pricing without the scavenger hunt

Start free. Add the complete execution layer when it earns its place.

Build the customer foundation first, then choose Pro when your team needs connected communication, AI, enrichment, campaigns, sequences, voice, and automation.
Core CRM, no expiry

Free

Start here
$0/ forever

A complete customer workspace for organizing people, companies, deals, tasks, custom records, and shared team context.

  • Core CRM and team workspace
  • No package expiry
  • Companies, people, deals, and tasks
Create a Free workspace
Every feature, unlimited seats

Pro

Every feature
$30/ month

Every current Pro capability with one shared team AI allowance and unlimited seats. Pay $300 annually and save $60 / year.

  • Every CRM feature
  • Unlimited seats
  • 1,000 team credits monthly
  • 12,000 team credits annually
Compare every Pro capability

Usage allowances and package details are shown in full on the pricing page. Free is $0; Pro is one flat package price with no per-seat multiplier. Add 5,000 additional shared team credits for $100; expires at the end of your current billing period.

BUY WITH YOUR EYES OPEN

Compare the operating model, not the feature-count theatre.

Read the methodology, test real workflows, and choose the CRM that best fits the work your team needs to own.
01
Buyer’s guideHow to choose a CRM platform
02
ComparisonIntelligent CRM vs Attio
03
ComparisonIntelligent CRM vs Clarify
04
EvaluationRun a fair 14-day CRM proof of concept
Explore all CRM comparisons

Questions buyers ask

A clearer answer before you create a workspace.

Product scope, packages, migration, channels, and AI controls—without making you book a call to learn the basics.
01What makes Intelligent CRM different from a traditional CRM?

Intelligent CRM combines a customizable CRM, flexible data models, configurable workflows, and bounded AI voice agents in one refined workspace. Conversations, customer memory, reporting, enrichment, outreach, and automation remain connected to the same customer records, helping the responsible teammate understand what changed and move the relationship forward.

02How do conversation intelligence and customer memory work?

Connected meeting and email conversations can keep CRM context current and contribute durable facts to customer memory on the customer profile, so teammates do not need to search through hundreds of conversations. In internal tests using real conversations, conversation intelligence measured more than 90% accuracy; results can vary with source quality.

03What is included in the Free package?

The Free package has no package expiry and includes the core CRM workspace: companies, people, deals, tasks, meetings, notifications, custom fields, custom objects such as Invoices, linked records, formula fields, saved views, people lists, CSV import, and filter-aware export. Teams can establish a flexible customer system before deciding whether they need Pro execution features.

04What are formula fields and AI fields?

Formula fields calculate live, read-only values from CRM and related-record data. AI fields use a team-written prompt, substitute only the CRM values referenced with {{ }}, and store a typed result on a company, person, deal, or custom-object record. AI fields can run manually, periodically, when empty, or when referenced fields change. The agent may use Tavily for public-web research when needed; AI runs count toward team AI usage, and changed values appear in record activity.

05What changes with Pro?

Pro costs $30 per month with 1,000 shared team AI credits or $300 per year with 12,000 shared team AI credits upfront, and includes every current CRM feature with unlimited seats. A $100 add-on provides 5,000 additional shared team credits that expire at the end of the current billing period.

06How does data enrichment work?

A contact enrichment waterfall can use connected providers to fill useful gaps while preserving trusted CRM values. A separate research agent can investigate a company using its own website to ground company context before that research is used in CRM work.

07Which outreach and conversation experiences are included?

Pro teams can connect Gmail or Outlook, work with WhatsApp conversations, run personalized email campaigns, and build multistep sequences. A bounded AI voice agent can ask an approved initial set of questions. Meetings, messages, transcripts, answers, outcomes, and follow-up remain connected in the unified customer conversation view.

08Can I configure reports and workflows for my team?

Yes. A report can, for example, use Insight, Invoices, Sum, and Amount to total invoice value. The predefined workflow library is optimized around P0/P1 jobs, while custom workflows can combine schedules, CRM data, conditions, and actions. One example runs daily at 7:00 PM, sums each contact’s linked Deal actual amount by month across 12 months, includes the current partial month when checking for decline, and creates an owner follow-up task.

09How does AI use customer data and permissions?

The AI Assistant works from the workspace’s shared CRM records and relationships while private, user-specific sources remain scoped to their authorized user. Team isolation is enforced in the data architecture, while roles, protected values, reviewable recommendations, structured updates, and human control remain part of consequential work.

Need feature-level detail? Review packages and every included capability.

From the research library

Practical ideas for better customer work.

Long-form guidance on choosing a CRM, applying AI responsibly, connecting customer data, and comparing modern platforms.
Visit the research library

One customer story. Clearer execution.

Give your team a CRM that moves the work forward.

Start with a free customer workspace. Bring in AI, conversations, outreach, and automation when your process is ready for them.

No credit card required · Free core CRM with no package expiry